Over the past decade, life insurance premium grew slowly on average about 3% annually. While interest rates, equity markets and other economic factors impact the mix of business between individual life products, there had been no breakthrough that reached a broader audience of consumers.

Over the past decade, life insurance premium grew slowly on average about 3% annually. While interest rates, equity markets and other economic factors impact the mix of business between individual life products, there had been no breakthrough that reached a broader audience of consumers.